Innertainment | BACKGROUND
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BACKGROUND

BACKGROUND

As the Techno/Media Economy continues to expand it’s power and impact, and more highly immersive forms of media (example: augmented virtual reality) prepare to move us into even deeper levels of entertainment and information involvement, it’s time to take a closer look at the tradeoffs we are making each and every day, in both our personal well being and our higher awareness potentials.

Information is often defined as a message that is received and understood.  But this highly over simplified definition leaves a great deal unsaid about our current accelerating information environment and the levels of “noise” that are being manufactured . What needs to be emphasized now, is the emerging scientific research directed toward our full human potential and how this potential is currently undermined when both the quantity and quality of information input, places negative overload demands on our thinking and emotional systems, by exceeding and manipulating our information processing capacity.

Life is about ELEVATING ourselves, to achieve our highest possible potential.  In order to accomplish this challenging task, we must learn to balance TWO DIFFERENT WORLDS, the world outside us, we call your OUTER THEATER, with the world inside of us, your INNER THEATER.  The Center For Innertainment is committed to the ELEVATION of  BOTH worlds, by creating enriching products and programs for your Outer Theater, and methods and tools for inner awareness and well being for your Inner Theater.

Innertainment® offers a science based framework, and a simple step by step method, for understanding and expanding human development. While Enter-tainment focuses on distracting and diverting our attention away from the challenges in life, Inner-tainment pinpoints, encourages, and develops well being and inner awareness, creating a deeper sense of meaning and fulfillment along with a more balanced and integrated Inner Theater.

INNERTAINMENT BACKGROUND & PURPOSE

In 1991, Dr. Robert Reiher created a new paradigm and a clear distinction from entertainment called Innertainment®  http://www.innertainment.org/innertainments-methodology/.  This unique theoretical framework integrates developmental psychology, social psychology, neuroscience, educational psychology, consciousness research, and counseling science into a strategic and practical framework for understanding contemporary entertainment product’s potential for a positive impact on people’s lives. While using the amusing and compelling nature of the entertainment medium in unique ways, people can derive exceptional benefits in their, PERSONAL, BUSINESS and FINANCIAL lives in new and exciting ways.  Innertainment has been developed specifically to elevate well being and create higher levels of awareness.  With the Entertainment Economy, Experience Economy and Digital Economy continuing to accelerate and gain more momentum, products and programs that ONLY fulfill a very limited definition of entertainment below

-ENTERTAINMENT (AS IN “DIVERSION”) N. : AN ACTIVITY THAT IS DIVERTING AND THAT HOLDS THE ATTENTION

according to Dr. Reiher, offer restriced or limited value to propel our society toward the changes necessary now, for the growth and longevity of a more conscious planet.  We can no longer afford to be “lost” in a world of amusement and distraction, but instead must sharpen, not dull, our attentional and intentional skills toward a positive future, by elevating our awareness using the entertainment medium in more integral and effective ways. ENTER the world of “INNERTAINMENT.”

-INNERTAINMENT N. : A PROCESS SPECIFICALLY DESIGNED TO SUPPORT OUR INNER WORLD BY ELEVATING OUR INNER AWARENESS IN THE MANY WELL BEING DIMENSIONS OF OUR LIVES THROUGH THE INTEGRATION OF CONTEMPORARY MEDIA AND PERSONAL DEVELOPMENT 

WHY INNERTAINMENT NOW?

Everything Has Changed!

There are important changes and trends in our contemporary culture that make INNERTAINMENT a critical paradigm for positive change.

First, expectations of today’s consumers, have shifted as a result of the innovative and continuously changing technological “tools” people have incorporated into their life. These tools create new “rules” for behavior without our being aware of it.  In time, we notice that things are very different and that we expect things that we never expected in the past.  Example:  When the Internet was in it’s infancy we had a very different sense of time.  We could wait patiently for a web site to load, and we could engage more vigorously in the length and depth of verbal information. Today, it’s different.  Our attention is strained if we don’t get to answering the “for me” / “not for me” web site question immediately, and things must be much more visually appealing and easier to comprehend. These are the new “rules” that accompany the new technological “tools”.  In addition, stories, now are the most influential “vehicles” for altering attitudes and creating change on both a conscious and an unconscious level and today’s tools are becoming more and more powerful for telling stories in a wider variety of mediums.

Ask yourself the following question: how, when and why did the smart phone (New Tool) takeover?

The New Tool: Smart phone use in the U.S. currently, is 56 percent of adults, according to a study published by Pew.  This is the first time since Pew began tracking the numbers that the majority of the population owns a smartphone.

What then, are the new “rules” related to this tool, that permeate our culture and change our social behavior and communication?

The New Rule:  “Always On – 24/7″   The electronic impact of cell phones, computers, texting and email has blurred the lines between when we work and when we don’t. The above study showed that the respondents who were in contact with work once a week or more outside of normal working hours, more often reported being highly overworked (44 percent) than those who had little or no such contact (26 percent).

Another dramatic social change involves a shift into the entertainment and experience economies for today’s consumers.  When the tools for entertainment experiences increased (digital, internet, wireless),  giving individuals unlimited access to amusement, distraction, pleasure and information, the new rules became  “if you don’t personalize my entertainment experiences the way I want, I’ll find someone else who will,” creating higher levels of competition and innovation.

Now combine these changes with the increasing speed of life, accompanied by  increased levels of stress and mental illness. This series of non-reversible events has created a profound need for a new and unique alternative paradigm for changing lives today. It must be one that does not deny, negate or eliminate what already is and will be, but instead, incorporates these current trends and directions into powerful strategies for elevating personal growth and development.  It must be one that can help an individual integrate the stories coming from the Outer Theater with the stories that a person tells himself in her/his Inner Theater.